79.8% of consumers use coupons regularly. One click and your ads become meaningful for your customers, encouraging them to make fast and easy purchases. 65% of shoppers stated that online coupons often help finalize the decision of buying, when undecided.
Even if users see your offer, save it for later or forget they have a coupon pending, they’ve still interacted with your business and brand, more than they might have if there was no incentive in play. Reach potential customers in a fresh way, leverage discounts to both attract new customers and to increase the loyalty of the existing ones.
Create a campaign for your coupon, and choose the right placement based on your audience preferences.
Coupon codes are an excellent way to track and measure your advertising ROI. Simply use a different code for each user, so you can see exactly how many sales each campaign generated.
05Media keeps track of how many users save to bucket and print your coupons, so that you can better measure your ROI. When users choose to print out your coupon or to redeem it in-store, you’re getting a better glimpse at the ramifications of online action toward offline.
