With season 7 over and the prolonged waiting for season 8, we couldn’t help but wondering what’s left from the Game of Thrones frenzy. Yeah, we felt revenged by the death of Little Finger, we were touched by Danny and John’s romance and we were once again intrigued by Cersei’s betrayal. But what’s really great at GoT is that beyond facts, one can actually learn something useful. Here are 7 things from Game of Thrones that can be applied in life and ACTV powered by 05Media app can help you with:  Fortunes can change in a sec For both John Snow and Cersei Lannister things have been a roller coaster over the last two seasons.  From death, either their own or that of their immediate family members, and imprisonment, to back to becoming King of the North and Queen of the Seven Kingdoms. We know it’s hard to believe, but with ACTV powered by 05Media, you get to choose your own luck. You’re probably freaking out about the annoying commercials popping up everywhere? Download ACTV powered by 05Media. You can watch ads only if you want to and, you won’t believe this either, but you can be rewarded with points or coupons for your heroic act. Oh, did we mention that also interacting with the content and being an active member of our community can also mean a reward for you? No one can do it on their own When you’re facing multiple challenges, to go for it alone it’s suicidal. It’s not a sign of weakness to ask for help, especially in areas where you are not particularly strong. Well, we always knew that, but it’s a good thing Game of Thrones reminded us. It’s the reason why we’ve created a powerful Social Interactive Network where you can always stay in touch with your friends. Chat with them, watch the same videos even if you’re apart, invite them to a group or an event, share impressions and most of all have fun. Because friends shouldn’t be there only when you’re down, fun is not fun without them either. Take one challenge at a time There will always be lots of challenges and opportunities, and you need to be able to assess and prioritize them. Which one should you take first? Jon Snow knows that the Lannisters can attack from the South, but he is aware that the most immediate threat comes from the North. But how can you tell what the challenges are in the modern world? Breaking news! We’re all eyes and ears and we know everything that moves on this planet. And we share it with you in Top Stories. Because information is power! With the right tools, even a small player can achieve big things You don’t always need a massive army to achieve your goals. Just look at Tyrion. He won’t take the throne, but he’s always the King/Queen’s hand. And he is always one step ahead, although he does enjoy distractions sometimes… Do the same, be like Tyrion. Take the app and use it as you please. ACTV powered by 05Media provides you the perfect tools to make user experience as personalized, relevant and valuable as possible. Watch live content, join a fan-club, create or answer an interactivity, group-chat with your friends, and why not do it all at the same time. Because that’s how we do it these days! Don’t forget the information Information on its own is just data. Make it count and transform it into knowledge. You can do that with just one tap. Just choose what you want to see from a library of videos, grouped in specific categories. Watch them now or later, ask for recommendations or suggest one to your friends. We’ve got you covered no matter where you are or what device you are using! Don’t fight on too many fronts When you fight on too many fronts, resources grow thin and you can get distracted. Make your life easier and save time and energy. I’m sure your phone knows exactly what we’re talking about. You no longer need an app for every action you take in your digital life. ACTV powered by 05Media has it all in one place. Download it and give it a try! Get it from App Store and Google Play Get a Dragon Do we need to say more? If ACTV powered by 05Media doesn’t work for you, a dragon is your only hope!

The war against commercials is no breaking news. It lasts since the beginning of mass media and for many years the fight seemed unfair for the customers. They liked it or not, they were assaulted by marketers wanting to sell their products. And when traditional TV and newspapers started to go down in audience, advertisers moved online. In the Internet era, they are still interrupting videos, placing ads on our social media pages or popping up when we least expect. And for businesses, the method paid off. According to IAB Internet Advertising Revenue Report 2016, from 2015 to 2016, internet advertising revenue grew nearly 22 percent, from almost 60 billion to more than 72 billion. One of the most interesting findings in this report is that mobile advertising now makes up more than half of all internet advertising. In fact, mobile is the fuel behind digital ad growth, as non-mobile growth has been relatively stagnant (only 6 percent compared to mobile’s 87 percent). Still, from a consumer’s point of view, there’s nothing more annoying than advertising in the wrong place, at a bad time. And the numbers are relevant here also. A 2017 PageFair report, “The State of the Blocked Web”, found global ad blocker usage grew 30% to 615 million devices in 2016. So what’s to be done, since advertising, just like the show, must go on? FOCUS ON CUSTOMER RETENTION The answer is in what ACTV powered by 05Media app has to offer. Using the advantages provided by the OTT technology, the app gives you all the necessary tools to deliver targeted ads in real time. That means instant ad insertion on the channel of your choice, even on live streams, and the possibility to choose when and who to show your ads to. Also, make sure you don’t lose any potential client because he closes the ad before even knowing what’s in it. Tell the consumer: “Don’t just watch, get something in return!” Benefits in exchange for watching commercials is one of the challenges 05 Media platform is offering. Delivering ads to people seeking rewards can be highly effective from a business standpoint for several reasons: video ads are highly engaging, it increases view counts and shares and, why not, it shows some kind of appreciation for consumer’s time. Microsoft, Chevy, and Purina have already used these types of ads in the last few years. Last but not least, get real and valuable insights about your audience. Age and genre are no longer enough to reach a client. Know his interests, what content is he watching, how many people are talking about your campaign. Get daily reports and measurements of your performance and adapt your strategy accordingly. Thinking active campaigns, targeted on client’s need, is proved to be much more effective than addressing to a general audience. The question is, are you ready to make advertising a more valuable experience for both you and your future customer? If the answer is yes, get the ACTV powered by 05Media app! Get in touch with us for more detailed Advertising Solutions.

If you’re in the television industry you’re probably going through hard times. You’ve heard a lot lately about the declining of traditional TV, the shrinking audiences or the theories regarding the death of TV as we know it. And those are not just rumors, we fact-checked it for you, as a basic rule in journalism requires. An Omnicom Media Group agency Hearts & Science report shows that almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms. A Nielsen report indicates that between 2011 and 2017, traditional TV viewing by 18-24-year-olds dropped by almost 12 hours a week. And also, viewers who prefer watching TV shows on TV sets plunged by 55% from 52% to 23%, according to a recent global survey conducted by Accenture. This is pretty scary considering that for decades, television was the dominant medium for information, commercial communication, and entertainment. But let’s see what else these studies reveal. According to the exact same reports, your audience turned off the TV just to open another type of screen: a laptop, a tablet or a smartphone. The Omnicom Media Group agency study says 47% of Millennials and Gen Xers are still consuming TV content and video, but on streaming platforms that didn’t exist until recently. The Nielsen report also concludes that Millennials just spend more time accessing apps and the web on smartphones, while Accenture says that an increasing number of consumers prefer to watch shows on laptops or desktops—42%, up from 32% in last year’s study—and smartphones—23%, up from 10%. So what do you do in this situation? Get closer to millennials, be where they are, give them what they use…and just get yourself an app. But not just any app, we already launched the ACTV powered by 05Media app, a media platform that incorporates the characteristics of traditional TV with a mix of social media and interactivity features that will get you directly into the 21st century. We already have the infrastructure: a powerful cloud-based content storage and delivery system that provides customers instantaneously online access to content, anywhere, on any device of choice: mobile, tablet, laptop. Asian Culture Alliance Television is the first television that has already turned to our services and now has a personalized app with a linear channel for their programs, a library of VODs where anyone can search through their shows or through any other videos that viewers might be interested in. But most important of all, the content is interactive. That means viewers not only get to watch the shows on a smaller screen but also ask questions, create polls or take interesting quizzes, even place bets related to what they see at that moment. In other words, ACTV powered by 05Media app will do it for you: move your content online and stop holding your viewers captive in front of a TV. “If the mountain won’t come to Muhammad, then Muhammad must go to the mountain” – and so you must. Reach the new generation through a mobile app that not only allows you to distribute your content worldwide with no cables attached but will also make it an overall fun and cool experience for your viewer.

We’ve been chosen! Because of our great will and creativity, we can now proudly announce that the European Union has selected and approved to finance our brand new project “DEVELOPING AN INNOVATIVE INTERACTIVE MARKETING PLATFORM FOR SUPPORTING ENTREPRENEURIAL GROWTH AND COMPETITIVENESS OF ORGANIZATIONS”. The total value of the project is almost 2 million Euros, but for us it’s not about the numbers. It’s about what we want to do for the entrepreneurial environment. Long story short, our project aims to create an innovative interactive marketing platform that offers an alternative to the current online marketing environment. We are talking about a new system that can greatly improve how companies are promoting, interacting with customers, or prospecting the market. The software to be developed can be used by companies with diverse business activities and gives them competitiveness in that sector. The platform is to be fully developed by our company, in line with the general objective of Priority Axis 2 – Information and Communication Technology (ICT) for a competitive digital economy, within the Regional Competitiveness Operational Program 2014-2020. Do not think this was easy. We had stressful times, strict rules to follow, great competition and lots of papers to do. So imagine our excitement when we finally got the results. We were so happy that we even placed a billboard as big as the garage door to our entrance to tell people about our project! Now, seriously, this allows us to take a big step forward with our plans. That’s why we would like to encourage others to apply for European Funds. It can be of great help when you feel that your ideas are bigger than the bank account. There are funding grants for almost any type of activity, just make sure your project adds value and efficiency. Here’s all you need to know about European funding programs: Also, we are open to share our knowledge and experience, so you can contact us anytime at: corporate@05media.com